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Matthew Bischoff

I write and speak about technology and culture. I’ve designed and built apps at The New York Times, Tumblr, and now run my own studio, Lickability.

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An App Can be a Home-cooked Meal →

The exhortation “learn to code!” has its foundations in market value. “Learn to code” is suggested as a way up, a way out. “Learn to code” offers economic leverage, a squirt of power. “Learn to code” goes on your resume.

But let’s substitute a different phrase: “learn to cook.” People don’t only learn to cook so they can become chefs. Some do! But far more people learn to cook so they can eat better, or more affordably, or in a specific way. Or because they want to carry on a tradition. Sometimes they learn just because they’re bored! Or even because—get this—they love spending time with the person who’s teaching them.

A very smart essay from Robin Sloan about an app he made for his family, but also about how truly personal software and its creation is powerful.

He reminds us that not all code has to scale or produce market value. Sometimes code can be a way to express yourself, have fun, and make life a little better for the people closest to you. Sometimes coding can be like cooking a meal for someone you love.

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